Whilst doing some in depth research into digipaks i though it would be best to focus some attention to house music artists.
This front cover of David Guetta's album has a very strong identity. You can tell that he is a house artist due to his clothes and the thing that stands out the most - his sunglasses. Also the dark colours give the album a party/club feel which is one of the conventions of house music. Also the bold purple font over the dark background colours help it to stand out, audiences will be drawn to this album title, which may guide them into buying the product or informing friends of the artists album. Also the image of the artist on the front cover gives it a clear brand identy
The CD has a very bland grey base coulour which helps to bring out the abstract font covering it, this font is black and purple which fits in with the theme on the front cover, adding continuity. The back cover gives a list of the songs on the album to make it recognizable to the audience. There is also a sense of brand identity throughout the whole digipak in terms of the colours used and the font. All of this will help to sell the project.
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