Research for digipak

A digipack is a patented style of CD or DVD packaging. It is a way of promoting your product to the audience as well as enhancing the consumers experience. 

A CD digipack will typically fold out into four sections, this will be in a paper/card gateway form with a plastic tray inside to store the CD disk. Each four sections will feature images/images of the artists to show forms or artistry or their influences, also a list of tracks that feature on the album. The digipack will contain the artist/bands CD, and a bonus item, for example a poster, a DVD of their tour etc.

This is an example of a digipack:

This digipack has a guitar design, a plastic tray to fit the CD disk. It also has a glossy touch around the outside to make it look pleasing on the eye for customers.

Digipacks are designed as a way to attract fans or target audiences. The cover is the vocal point of the digipack so therefore this has to try and catch the eye of consumers. Digipacks also offer a different experience to a fan than just downloading the album of any illegal website. A digipack offers a whole deiiferent experience and sense of belonging to something special. This is the reason digipacks often feature bonus packages to try and entice the consumer, which will also result in financial gain.

I had a look at some digipacks from house artists with a similar image to my chosen artist to gather some ideas together. 

David Guetta's digipack for the album 'One Love'

This digipack idea has a clear brand identity for house music. With an image of David Guetta as the vocal point posing with his sunglasses on gives us the feel that the album will be full of party/festival songs. Also the artistry and blend of colours in the fold outs gives us a summer feeling which may be a message David Guetta is trying to put across

Swedish House Mafia's digipack cover for 'Until Now'

This digipack is similar to David Guetta's in the way it distinguishes a brand identity, however the artwork and effects of the image on the front have a more dark/rebellious feeling to it.

I feel that i should still be open to viewing ideas from digipacks from artists/bands from different genres as this may still help me.
Here is the front cover of Eminems album 'Recovery'

This cover is different from the other two as it doesn't have a clear brand image of the artist. This is because Eminem is well established and he would think his album will sell its self. Also the image of him walking along an empty road fits into the title of the album 'Recovery'. The picture signifies that the artist is on the road to recovery. The image is artistic in itself, however the aid logo in the title is the only bit of artistry used in terms of effects.