Research For Magazine Advert

For my project I also have to create a magazine advert for the album. 
Here is an example of a magazine advert for Calvin Harris' album - I Created Disco

This magazine advert will help to sell Calvin Harris' album. There is a clear sense of brand identity as it has a very similar theme to the album cover with the yellow background, the printed image and the text. This will help to sell the album as people will be familiar with it, also it stands out so it will be easy to find in the shops and its easily recognizable. The image of the artist on the front also uses brand identity as it helps to sell the image to fans. Also this will help to reinstate the artists star image for the album, in order for it to sell.

Furthermore there is also a date listed - 11th of June for when the album is released, this bit of information is crucial to fans as it lets them know when the can purchase this item. Also there is a link to Amazon on there which tells audiences where they can purchase. 


Another advertisment i chose to analyse was for Daft Punks album - Random Access Memories. Here is an image of this advert.

This magazine advert also creates a clear sense of brand identity. All Daft Punk fans and a lot of the music industry and audiences will be very familiar with the helmet that Daft Punk use to create a sense of identity. Moreover as the band consists of two artists, we see that the helmet is split into two to emphasize the importance of both artists. Also this advert is a similar layout to the album front cover which helps to reinstate brand identity, this is useful as audiences will be able to notice this when purchasing the album in shops.

There is a date on the album cover which is useful to fans as they are kept informed on when they can purchase the album. As you can see the record label are also printed on there which shows the public that they are a big group as the are signed by Columbia which works with massive artists such as Beyonce. It also shows you where to download the song, form ITunes, this helps sell the album for the band, however also helps audiences.

These magazine advert covers promoting albums has inspired me to create a brand identity for my music video and both ancillary tasks.