Digipak Trials

First attempt

This was my first idea for my album cover. With inspiration from the Benny Benassi album - Electroman i believe it really captures the genre of the music. The back image of space gives the effect that you are in a different world whilst listening to the song. Moreover it is simple and doesn't over complicate things which audiences may find appealing. However i believe that this attempt lacks a little creativity, and looks more like the back of an album cover, thats why i chose not to use it.

Second attempt

This was my second attempt at creating an album cover. As the song is called 'Criminal' i had the idea of taking a mugshot of the artist. Furthermore this links visuals with the title of the song. This may influence the idea that after a long night listening to LarsM music, whether thats in a club or on an adventure, the wildness of it got too much therefore it resulted in getting arrested. However i didn't use this idea as I don't think it would give out the right idea, almost glorifying being arrested, also i believed that it didn't really fit in with the genre and was more suitable for a hip-hip or rock song.

Third attempt

Out of the three album covers, this was the one I liked most. I love the retro feel it gives out and as you see the cover you instantly think of house music, which will really help to sell the album also. Also the yellow background makes the artist stand out which gives some sort of brand identity. Moreover the rugged feel to it also fits in with the genre of house. The artist name and album name clearly stands out with the black font on the yellow background, which draws people in. Most of the inspiration from this cover came from Calvin Harris' album - I created disco.

Audience feedback on digipak trials:

I decided to ask my classmates and friends to give me some feedback on my digipak ideas. 

For the first attempt i got feedback stating that it was a good theme however lacked creativity.

For my second attempt feedback was that it was a good idea however as i thought it didn't really fit with the genre of house music, despite the song name being called Criminal.

For the third attempt feedback included that it was too much of a copy of the exact Calvin Harris album. This attempt lacked creativity therefore i didn't use it.

Feedback from people also said that there was no clear brand identity being established. Also these digipack didn't seem to form bonds and relationships with fans as there was no appeal to the target audience. Therefore i decided not to use any of these digipaks.