I asked many of my classmates aswell as friends to watch my rough cut and give me their honest opinion, whether this would be positive feedback or negative. These are some of the main points that were said:
The link between music and visuals were good. They thought that the editing was in time with the music which help to identify that my genre was house.
Also the different filters I used was received well and people said it gave off a house/dance feel.
Alo the speeding up of shots and the slowing down of clips was perceived well as people said it it in with the genre codes and conventions.
People said however that at 2:25 seconds my video was a little bit too short
Also people said that the narrative wasn't clear, however my videos doesn't have a particular narrative due to the genre, just an element of a journey theme
Also people said that i needed to change some of my filters.
I researched many different record labels to see which one i could use for my own artist.
One of the most popular and well established record label for successful house music artist is Columbia. Columbia have signed many famous house artists such as Daft Punk and Calvin Harris.
Another record label is Skint Records. This is a Brighton based dance and house music record label, they are highly credited for producing music for Fat Boy Slim, FreQ Nasty and Hardknox.
Big Beat records is an East Coast hip-hop and dance music record label. Originally a house music record label it has branched out to hip-hop and has produced music for Lil Kim and Junior mafia. Today Big Beat records include artists such as Skrillex.
Spinning is an independent Dutch record label which has produced music for Afrojack along the years and of late, music for the young talented Dutch DJ Martin Garrix
For my artist i have decided to go for Columbia and Spinnin' Records. Columbia are a popular well established record label which will provide good contracts and mainstream success is alost a guarantee as they have produced music along the years for Frank Sinatra, Beyonce and Daft Punk. Furthermore Spinnin' Records are known to give young talent a chance in the music world, signing young artists such as Martin Garrix who has proved to be successful.
I believe that these two record labels combined will bring great success to Jordan Morgan music.
An example of Beyonce's music video 'Single Ladies' produced by Columbia:
Afrojack Rock the House music video produced by Spinnin' Records:
I plan to do my filming within a ten day time period. This
will give me time to work on editing my filming in order to post a rough cut,
and then editing my footage for my finished video. Furthermore as I plan to use
a range of different weather settings this time frame will hopefully allow me
to do this.
11th January
This was my first filming attempt. Here I filmed the opening
scene for my music video, thus was all done between the times of 7am-9am. The
weather was sunny but also cold and fresh which is what I wanted. I didn’t get
along with filming the rest of my song as I felt the conditions were not right
for particular scenes. Also I wanted to film my footage in chronological order
as this would help me to keep things organised.
15th January
On this day I filmed the second part of my filming. I filmed
midday as I wanted time to reflect the day of an individual throughout my
video. Moreover this was a day that I was able to have someone feature in my
video. Also as the weather stayed ok I was able film outside as well. Also I
was also able to film shots such as bus journeys on this date.
19th January I finished filming most of my video on this date, here I filmed a lot of the shots i wanted to make abstract. I also wanted to film some shots connoting a journey.
After editing most of my videos there were a few shots that
I felt I needed to re-film, so I did this on necessary dates which were dependent on factors such as the weather.
This is the first roughcut of my music video. I edited this after my first few filming sessions, in order to gather feedback from my classmates and friends. This would allow me to make changes and improve upon my video.
I'm going to do a brief overview of my artist which will allow me to get a little more familar. LarsM is the stage name for a Polish music producer called Kamil Relikowski. His passion for music has been credited by some famous names such as Avicii. Since then this young talent has put his heart and soul into every beat. The first record LarsM released was called Waveshock which was shortly followed by the single Brilliance. LarsM clearly has a bright future ahead of him with big record labels looking to sign him soon. Here is the song i have chosen by the artist.
